HND Marketing

HND Marketing Overview at Accra Technical University

Embark on a journey towards a successful career in marketing with the HND Marketing program at Accra Technical University. This program is designed to equip you with the skills and knowledge necessary to excel in the dynamic world of marketing. The curriculum is tailored to provide a solid foundation in marketing principles, consumer behavior, market research, and strategic marketing planning. With a minimum cut-off point of 42, the program is accessible to students who have demonstrated a strong academic performance.

Curriculum Highlights

• Marketing Principles: Gain a comprehensive understanding of the fundamental concepts and theories that form the backbone of marketing.
• Consumer Behavior: Learn how to analyze and predict consumer behavior to develop effective marketing strategies.
• Market Research: Acquire the skills to conduct market research, analyze data, and use insights to inform marketing decisions.
• Strategic Marketing Planning: Develop the ability to create and execute strategic marketing plans that align with business objectives.
• Digital Marketing: Explore the latest trends and techniques in digital marketing, including social media, SEO, and content marketing.
• Branding and Advertising: Study the principles of branding and advertising, including how to create effective advertising campaigns.

Learning Outcomes

Upon completion of the HND Marketing program, graduates will be able to:

• Apply marketing principles to real-world business scenarios.
• Conduct market research and analyze consumer behavior.
• Develop and implement strategic marketing plans.
• Utilize digital marketing tools and techniques to enhance marketing efforts.
• Design and execute effective branding and advertising campaigns.
• Collaborate effectively with cross-functional teams and stakeholders.

Program Duration & Structure

The HND Marketing program at Accra Technical University is a two-year program, divided into four semesters. Each semester focuses on specific aspects of marketing, ensuring a well-rounded education by the time of graduation. The program combines theoretical learning with practical applications, including case studies, group projects, and real-world projects that provide hands-on experience.

Why Choose This Program?

Choosing the HND Marketing program at Accra Technical University offers numerous advantages:

• Expert Faculty: Our faculty comprises experienced professionals and industry experts who bring real-world insights into the classroom.
• Practical Learning: The program emphasizes practical learning through projects, internships, and case studies that prepare you for the workforce.
• Industry Connections: We maintain strong connections with leading marketing firms and businesses, providing opportunities for networking and internships.
• State-of-the-Art Facilities: Access to modern classrooms, computer labs, and other resources designed to enhance your learning experience.
• Strong Career Prospects: Graduates are well-prepared for a variety of career paths in marketing and related fields, with a strong emphasis on employability.