BSc. Marketing

BSc. Marketing Overview at University for Development Studies

The BSc. Marketing program at the University for Development Studies (UDS) is designed to equip students with a comprehensive understanding of marketing principles and practices. Delivered by experienced faculty within the School of Business, this program blends theoretical knowledge with practical applications, preparing graduates for success in today's dynamic marketing landscape.

Curriculum Highlights

• Core Marketing Subjects:
• Marketing Principles and Practices
• Consumer Behaviour
• Marketing Research
• Advertising and Promotion
• Digital Marketing
• Brand Management
• Business Foundation Courses:
• Accounting
• Finance
• Business Law
• Economics
• Management
• Electives:
• International Marketing
• Market Analytics
• Entrepreneurship
• Public Relations
• E-commerce

Learning Outcomes

Upon successful completion of the BSc. Marketing program, graduates will be able to:

• Apply marketing principles and concepts to real-world business situations.
• Conduct effective marketing research and analyze consumer behaviour.
• Develop and implement marketing strategies across various channels.
• Create compelling marketing communications and campaigns.
• Manage and build strong brands.
• Demonstrate ethical and responsible marketing practices.
• Work effectively in teams and communicate effectively with stakeholders.

Program Duration & Structure

The BSc. Marketing program is a full-time, four-year undergraduate degree program.

It is structured into semesters, with each semester typically lasting 15 weeks.Why Choose This Program?

• Experienced Faculty: Learn from highly qualified and experienced marketing professionals who are passionate about teaching and research.
• Practical Focus: The curriculum emphasizes practical application through case studies, projects, and industry internships.
• Industry Connections: Benefit from strong partnerships with leading businesses in Ghana, providing networking opportunities and potential career pathways.
• Well-Rounded Education: Develop a strong foundation in business principles alongside specialized marketing knowledge.
• Career-Ready Graduates: Graduates are equipped with the skills and knowledge to thrive in a competitive marketing environment.