HND in Marketing

HND in Marketing Overview at Kumasi Technical University

The Higher National Diploma (HND) in Marketing at Kumasi Technical University is designed to provide students with a comprehensive understanding of marketing principles and practices. This program, offered by the Faculty of Business, aims to equip students with the skills necessary to succeed in the dynamic world of marketing. With a minimum cut-off point of 42, the program is tailored for students who are passionate about business and management studies.

Curriculum Highlights

• Marketing Fundamentals: Students will delve into the basics of marketing, including market research, consumer behavior, and marketing strategies.
• Digital Marketing: In today's digital age, understanding digital marketing is crucial. This course covers SEO, social media marketing, and email marketing.
• Branding and Advertising: Students learn how to create and maintain strong brands and develop effective advertising campaigns.
• Strategic Marketing: This module focuses on strategic planning, market analysis, and competitive strategies.
• International Marketing: Understanding global markets and international marketing strategies is essential for modern marketers.

Learning Outcomes

Upon completion of the HND in Marketing program, students will be able to:

• Apply marketing theories and concepts in real-world scenarios.
• Develop and implement effective marketing strategies.
• Utilize digital marketing tools and techniques.
• Understand and analyze market trends and consumer behavior.
• Manage and lead marketing teams and projects.

Program Duration & Structure

The HND in Marketing program at Kumasi Technical University spans two years, divided into four semesters. Each semester consists of core and elective courses, allowing students to specialize in areas of interest. Practical training and internships are also integrated into the curriculum to provide hands-on experience.

Why Choose This Program?

Choosing the HND in Marketing at Kumasi Technical University offers several advantages:

• Expert Faculty: Our faculty members are industry professionals with extensive experience in marketing and management.
• Practical Learning: The curriculum includes practical training and internships, providing students with real-world experience.
• Industry Connections: Strong ties with local and international companies ensure that students have access to internships and job opportunities.
• Global Perspective: The program emphasizes international marketing, preparing students for global careers.
• State-of-the-Art Facilities: Our campus is equipped with modern facilities, including digital marketing labs and simulation centers.