Diploma in Public Relations

Diploma in Public Relations Overview at Accra Technical University

The Diploma in Public Relations at Accra Technical University is designed to equip students with the necessary skills and knowledge to effectively manage public relations campaigns and communications strategies. Offered under the Faculty of Business, this program focuses on the strategic use of communication to manage the spread of information between an organization and its publics. Graduates of this program will be well-prepared to enter the dynamic field of public relations, whether in Ghana or internationally.

Curriculum Highlights

• Public Relations Principles: Students will explore the foundational theories and practices that guide public relations efforts in various organizational settings.
• Strategic Communication: This course teaches how to develop and implement strategic communication plans that align with organizational goals.
• Media Relations: Understanding the role of media in public relations and learning how to effectively engage with journalists and media outlets.
• Corporate Social Responsibility (CSR): Students will learn about the importance of CSR in public relations and how organizations can positively impact society.
• Digital Media and Social Media: An exploration of the role of digital and social media in public relations, including content creation, analytics, and campaign management.

Learning Outcomes

Upon completion of the Diploma in Public Relations, students will:

• Understand and apply the principles of public relations in various organizational contexts.
• Develop effective communication strategies that align with organizational goals and objectives.
• Utilize media relations techniques to build positive relationships with journalists and the media.
• Create and manage digital and social media campaigns to enhance organizational visibility and engagement.
• Understand the ethical considerations and legal implications in public relations.

Program Duration & Structure

The Diploma in Public Relations program at Accra Technical University is a two-year course, divided into four semesters. Each semester focuses on specific areas of public relations, ensuring a comprehensive education. Students will engage in a mix of theoretical and practical learning, including workshops, case studies, and real-world projects. The program also includes internships to provide hands-on experience in the field.

Why Choose This Program?

Choosing the Diploma in Public Relations at Accra Technical University offers several advantages:

• Relevance: The curriculum is designed to meet the current and future needs of the public relations industry, incorporating the latest trends and practices.
• Expert Faculty: Our faculty members are experienced professionals with a wealth of industry knowledge and practical experience.
• Practical Learning: The program includes internships and projects that provide practical experience and networking opportunities.
• Industry Connections: We maintain strong connections with industry partners, offering students valuable insights and potential career opportunities.