Diploma in Marketing

Diploma in Marketing Overview at Accra Technical University

The Diploma in Marketing program at Accra Technical University is designed to equip students with the knowledge and skills necessary to succeed in the dynamic field of marketing. This program, offered by the Faculty of Business, provides a comprehensive understanding of marketing principles and practices, preparing students for a wide range of career opportunities in Ghana and internationally. The curriculum is structured to meet the minimum cut-off points of 42, ensuring that students are well-prepared to handle the rigorous coursework and hands-on learning experiences.

Curriculum Highlights

• Marketing Principles: Students will study the foundational concepts of marketing, including market research, consumer behavior, and marketing strategies.
• Brand Management: Students will learn how to develop and manage brands effectively, understanding the importance of brand identity and positioning in the market.
• Digital Marketing: With the increasing importance of digital platforms, students will gain skills in digital marketing, including social media marketing, search engine optimization (SEO), and content marketing.
• Marketing Analytics: Students will be introduced to data analysis tools and techniques, enabling them to make informed decisions based on market data and consumer insights.
• Marketing Campaigns: Practical experience in planning and executing marketing campaigns, including budgeting, media selection, and campaign evaluation.

Learning Outcomes

Upon completion of the Diploma in Marketing program, students will be able to:

• Apply marketing theories and principles to real-world scenarios.
• Develop and implement effective marketing strategies and campaigns.
• Utilize digital marketing tools and techniques to enhance brand visibility and customer engagement.
• Conduct market research and analyze data to inform marketing decisions.
• Communicate marketing strategies and outcomes effectively to various stakeholders.

Program Duration & Structure

The Diploma in Marketing program at Accra Technical University is a two-year full-time program. The curriculum is divided into four semesters, each focusing on different aspects of marketing. Students will engage in a mix of theoretical learning and practical application, including case studies, group projects, and internships. The program is designed to provide a balanced education, ensuring that students gain both the theoretical knowledge and practical skills necessary for a successful career in marketing.

Why Choose This Program?

Choosing the Diploma in Marketing program at Accra Technical University offers several advantages:

• Relevant Curriculum: The program's curriculum is up-to-date with the latest trends and technologies in the marketing industry, ensuring that students are well-prepared for the job market.
• Practical Experience: Students have opportunities to gain practical experience through internships and hands-on projects, enhancing their employability.
• Expert Faculty: The program is taught by experienced faculty members with extensive industry experience, providing students with valuable insights and mentorship.
• Networking Opportunities: Students will have the opportunity to network with industry professionals and alumni, building valuable connections for their future careers.
• Global Perspective: The program emphasizes a global perspective on marketing, preparing students to work in international markets.