Diploma in Business Studies (Marketing Option)

Diploma in Business Studies (Marketing Option) Overview at Sunyani Technical University

The Diploma in Business Studies with a Marketing Option at Sunyani Technical University is designed to equip students with the essential skills and knowledge required to excel in the dynamic field of marketing. This program is tailored to provide a comprehensive understanding of the principles of business and marketing, preparing graduates for a variety of roles within the industry.

Curriculum Highlights

• Marketing Principles and Practices
• Consumer Behavior
• Marketing Research and Analysis
• Branding and Product Management
• Advertising and Promotion Strategies
• International Marketing
• Social Media Marketing
• Market Research Techniques
• Entrepreneurship and Small Business Management
• Digital Marketing and E-commerce

Learning Outcomes

Upon completion of the Diploma in Business Studies (Marketing Option), students will be able to:

• Apply fundamental marketing theories and practices in real-world scenarios.
• Develop and implement effective marketing strategies for various business environments.
• Analyze market trends and consumer behavior to inform business decisions.
• Utilize digital marketing tools and techniques to enhance brand presence and engagement.
• Understand the principles of entrepreneurship and small business management.
• Collaborate effectively within teams and communicate effectively in professional settings.

Program Duration & Structure

The program is structured over two years, comprising eight semesters. Each semester focuses on specific aspects of business and marketing, ensuring a well-rounded education. The curriculum includes a mix of theoretical and practical components, including case studies, projects, and internships to provide hands-on experience.

Why Choose This Program?

Choosing the Diploma in Business Studies (Marketing Option) at Sunyani Technical University offers numerous advantages:

• Comprehensive Curriculum: The program covers a wide range of topics, from foundational business principles to advanced marketing strategies.
• Experienced Faculty: Learn from industry experts and experienced educators who bring real-world insights into the classroom.
• Practical Experience: Gain practical experience through internships and real-world projects, enhancing employability.
• State-of-the-Art Facilities: Access to modern facilities and resources, including digital marketing labs and simulation tools.
• Networking Opportunities: Build a network of peers and professionals that can support career development.
• Location and Community: Enjoy the vibrant academic community and the strategic location of Sunyani Technical University.