Diploma in Business Studies (DBS) (Marketing Option)

Diploma in Business Studies (DBS) (Marketing Option) Overview at Koforidua Technical University

The Diploma in Business Studies (DBS) with a specialization in Marketing at Koforidua Technical University is a comprehensive program designed to equip students with the essential knowledge and practical skills needed to succeed in the dynamic world of marketing. This program provides a solid foundation in business principles while delving deep into the core concepts of marketing strategy, consumer behavior, digital marketing, and brand management.

Curriculum Highlights

• Marketing Principles: Understand the fundamental concepts of marketing, including market research, segmentation, targeting, and positioning.
• Consumer Behavior: Analyze consumer motivations, decision-making processes, and buying patterns.
• Marketing Communications: Master the art of effective communication through advertising, public relations, sales promotions, and digital marketing channels.
• Digital Marketing: Gain expertise in online marketing strategies, including search engine optimization (SEO), social media marketing, content marketing, and email marketing.
• Brand Management: Develop a strategic understanding of brand building, brand equity, and brand positioning.
• Business Law and Ethics: Learn about the legal and ethical considerations relevant to marketing practices.
• Financial Accounting: Develop a foundational understanding of financial statements and their role in business decision-making.

Learning Outcomes

Upon successful completion of the Diploma in Business Studies (Marketing Option), graduates will be able to:

• Apply marketing principles and concepts to real-world business situations.
• Conduct effective market research and analyze consumer behavior.
• Develop and implement comprehensive marketing strategies across various channels.
• Manage and build strong brands.
• Communicate marketing ideas and strategies effectively.
• Demonstrate ethical and responsible marketing practices.

Program Duration & Structure

The Diploma in Business Studies (Marketing Option) is a full-time program typically completed within two academic years.

The program is structured into semesters, with each semester comprising a series of modules. Students will engage in a blend of lectures, tutorials, case studies, group projects, and practical assignments to enhance their theoretical knowledge and practical skills.

Why Choose This Program?

• Industry-Relevant Curriculum: The program's curriculum is designed in consultation with industry professionals to ensure graduates are equipped with the most sought-after marketing skills.
• Experienced Faculty: Learn from experienced and knowledgeable faculty members who are experts in their respective fields.
• Practical Focus: Gain hands-on experience through practical assignments, case studies, and industry projects.
• Career Support: Access career guidance and support services to help you launch your marketing career.
• Affordable Education: Koforidua Technical University offers a high-quality education at an affordable cost.