BTech Public Relations with Digital Communication

BTech Public Relations with Digital Communication Overview at Accra Technical University

At Accra Technical University, the BTech Public Relations with Digital Communication program is designed to equip students with the skills and knowledge necessary to excel in the evolving world of public relations and digital communication. The program is offered by the Faculty of Business and falls under the category of Business & Management Studies. With a minimum cut-off point of 36, students who are passionate about media, communication, and digital platforms are encouraged to apply.

Curriculum Highlights

• Public Relations Strategies and Practices: Students will learn the foundational principles of public relations, including campaign planning, media relations, and crisis management.
• Digital Communication Technologies: Courses focus on the latest digital communication technologies, including social media, web analytics, and digital marketing tools.
• Media Production: Students gain hands-on experience in media production, including video, audio, and graphic design for digital platforms.
• Global Communication: The program includes a focus on global communication trends and practices, preparing students for international public relations roles.

Learning Outcomes

Upon completion of the BTech Public Relations with Digital Communication program, students will be able to:

• Develop and implement comprehensive public relations strategies that integrate digital communication technologies.
• Apply critical thinking and problem-solving skills to real-world public relations challenges.
• Utilize digital tools and platforms to enhance communication effectiveness and reach.
• Understand and apply ethical standards in public relations and digital communication.

Program Duration & Structure

The BTech Public Relations with Digital Communication program is a four-year degree program, divided into eight semesters. Each year, students will take a combination of core courses and electives, allowing them to tailor their education to their specific interests and career goals. The program includes practical training and internships, providing students with real-world experience and networking opportunities.

Why Choose This Program?

Choosing the BTech Public Relations with Digital Communication program at Accra Technical University means gaining access to a comprehensive education that combines theoretical knowledge with practical skills. Our program:

• Offers a cutting-edge curriculum that integrates the latest in digital communication technologies.
• Provides access to state-of-the-art facilities and resources, including multimedia labs and digital production studios.
• Includes opportunities for international exchange programs and study tours to enhance global perspectives.
• Ensures strong industry connections and partnerships, providing students with networking and job placement support.