BTech Marketing

BTech Marketing Overview at Accra Technical University

The BTech Marketing program at Accra Technical University is designed for students who are passionate about the business world and are eager to develop a comprehensive understanding of marketing principles and practices. This degree is offered by the Faculty of Business and aims to equip students with the skills and knowledge needed to succeed in the dynamic marketing industry. With a minimum cut-off point of 36, this program is a rigorous and rewarding journey into the world of marketing.

Curriculum Highlights

• Marketing Fundamentals: Gain a solid foundation in marketing principles, including market research, consumer behavior, and marketing strategies.
• Digital Marketing: Explore the latest trends in digital marketing, including SEO, social media marketing, and content marketing.
• Brand Management: Learn how to build and maintain strong brand identities that resonate with target audiences.
• Advertising and Promotion: Discover the art of creating compelling advertising campaigns and promotional strategies.
• International Marketing: Understand the complexities of marketing in a global context, including cultural nuances and international market entry strategies.

Learning Outcomes

Upon completion of the BTech Marketing program, students will have achieved the following outcomes:

• Develop a deep understanding of marketing theories and their practical applications.
• Gain proficiency in using digital marketing tools and platforms.
• Master the ability to analyze market trends and consumer behavior.
• Learn to create effective marketing strategies that drive business growth.
• Develop critical thinking and problem-solving skills in marketing scenarios.
• Enhance communication and presentation skills to effectively convey marketing insights.

Program Duration & Structure

The BTech Marketing program is a four-year degree program, divided into eight semesters. Each semester is designed to build upon the knowledge and skills learned in the previous one. The curriculum includes a mix of theoretical courses and practical projects, along with internships and workshops to provide hands-on experience.

Why Choose This Program?

There are several compelling reasons to choose the BTech Marketing program at Accra Technical University:

• Expert Faculty: Our faculty members are industry professionals with extensive experience in the marketing field.
• Industry Connections: We maintain strong ties with leading marketing firms and organizations, providing students with valuable networking opportunities.
• State-of-the-Art Facilities: Access to modern classrooms, computer labs, and simulation centers equipped with the latest marketing software and tools.
• Internship Opportunities: Gain real-world experience through internships with top marketing firms in Ghana and beyond.
• Global Perspective: Courses are designed to provide a global perspective on marketing, preparing students for international careers.