BSc Marketing

BSc Marketing Overview at Radford University College

The BSc Marketing program at Radford University College is designed to equip students with the knowledge, skills, and competencies required to succeed in the dynamic field of marketing. As a leading institution in Ghana, our Faculty of Business Science offers a comprehensive curriculum that combines theoretical foundations with practical applications.

With a minimum cut-off point of 36, this program is ideal for students who are passionate about understanding consumer behavior, developing marketing strategies, and driving business growth. Our program is tailored to meet the needs of the Ghanaian market and beyond, providing students with a competitive edge in the industry.

Curriculum Highlights

Our BSc Marketing curriculum is carefully crafted to cover a wide range of topics, including:

• Marketing principles and theories
• Consumer behavior and market research
• Marketing strategy and planning
• Digital marketing and social media
• Brand management and advertising
• International marketing and trade

Students will also have the opportunity to engage in experiential learning through case studies, group projects, and internships, which provide valuable hands-on experience in the field.

Learning Outcomes

Upon completion of the BSc Marketing program, students will be able to:

• Analyze market trends and consumer behavior to inform marketing strategies
• Develop and implement effective marketing plans
• Evaluate the impact of digital marketing on business performance
• Communicate marketing messages effectively to diverse audiences
• Apply critical thinking and problem-solving skills to marketing challenges

Program Duration & Structure

The BSc Marketing program at Radford University College is a four-year degree program, consisting of eight semesters. The program structure includes:

• Core courses: marketing, business, and quantitative methods
• Elective courses: digital marketing, brand management, and international marketing
• Experiential learning: internships, case studies, and group projects

Why Choose This Program?

Radford University College's BSc Marketing program offers:

• A well-structured curriculum that balances theory and practice
• Experienced faculty with industry expertise
• State-of-the-art facilities and resources
• Strong industry connections and networking opportunities
• A supportive learning environment that fosters personal and professional growth

By choosing our BSc Marketing program, students will gain a competitive edge in the job market and be well-prepared to succeed in the dynamic field of marketing.