BSc Marketing

BSc Marketing Overview at KAAF University College

The Bachelor of Science in Marketing (BSc Marketing) program at KAAF University College, within the Faculty of Business Administration, is designed to equip students with the knowledge, skills, and competencies required to excel in the dynamic field of marketing. This degree program, categorized under Business & Management Studies, focuses on both theoretical foundations and practical applications of marketing principles.

Curriculum Highlights

The curriculum for the BSc Marketing program is comprehensive and covers a wide range of subjects essential for a successful marketing career. Key areas of study include:

• Marketing Management
• Consumer Behavior
• Market Research
• Brand Management
• Digital Marketing
• International Marketing
• Advertising and Promotion
• Strategic Management

Learning Outcomes

Upon completion of the BSc Marketing program, students will be able to:

• Analyze market trends and consumer behavior to inform marketing strategies
• Develop and implement effective marketing plans
• Conduct market research and analyze data to drive marketing decisions
• Manage brands and create brand strategies
• Utilize digital marketing tools and platforms
• Apply strategic management principles to marketing practices

Program Duration & Structure

The BSc Marketing program at KAAF University College is a four-year degree program, structured to provide a balanced mix of theoretical knowledge and practical experience. The program includes:

• Eight semesters of study
• A minimum of 120 credit hours
• Internship and project work in the final year

Why Choose This Program?

Choosing the BSc Marketing program at KAAF University College offers numerous benefits:

• Accredited program with a strong reputation
• Experienced faculty with industry expertise
• Opportunities for internships and industry partnerships
• Focus on practical skills and real-world applications
• Strong career prospects in various industries
• Minimum cut-off points of 36, providing accessible entry for qualified students

At KAAF University College, we are committed to providing a supportive and stimulating learning environment that fosters academic excellence and professional growth. Our BSc Marketing program is designed to prepare students for leadership roles in marketing and related fields, both locally and internationally.