BSc E-Commerce And Marketing Management

BSc E-Commerce And Marketing Management Overview at Ghana Communication Technology University

Welcome to the BSc E-Commerce And Marketing Management program at Ghana Communication Technology University (GCTU). This degree program, offered by the GCTU Business School, is designed to prepare students for the dynamic and evolving world of e-commerce and marketing management. With a strong focus on digital marketing strategies, online business operations, and consumer behavior in the digital space, this program equips students with the skills and knowledge required to succeed in today's competitive business environment.

Curriculum Highlights

• Marketing Fundamentals: Students will learn the basics of marketing, including market research, consumer behavior, and marketing strategies.
• E-Commerce Technologies: An in-depth exploration of e-commerce platforms, digital payment systems, and the technologies that drive online business.
• Online Marketing Strategies: Focus on SEO, SEM, social media marketing, and content marketing to build an effective online presence.
• Business Analytics: Utilize data analytics to make informed business decisions and track the success of marketing campaigns.
• Entrepreneurship: Develop skills in starting and managing a business, including business planning, financing, and operations.

Learning Outcomes

Upon successful completion of the BSc E-Commerce And Marketing Management program, graduates will be able to:

• Apply marketing principles and strategies in an e-commerce context.
• Design, implement, and manage online marketing campaigns.
• Utilize digital tools and technologies to enhance business operations.
• Conduct market research and analyze consumer behavior in the digital space.
• Develop and execute effective business plans and marketing strategies.

Program Duration & Structure

The BSc E-Commerce And Marketing Management program is a four-year undergraduate degree program. The curriculum is divided into core modules, elective courses, and practical training components. Students will engage in a combination of lectures, workshops, case studies, and hands-on projects to develop comprehensive skills in e-commerce and marketing management. The program also includes an internship component, providing real-world experience and networking opportunities with industry professionals.

Why Choose This Program?

Choosing the BSc E-Commerce And Marketing Management program at Ghana Communication Technology University offers numerous advantages:

• Expert Faculty: Learn from experienced professors and industry experts who bring real-world insights into the classroom.
• Industry Connections: Gain access to internships and job opportunities through our strong industry partnerships.
• State-of-the-Art Facilities: Utilize advanced technology and resources designed for modern business and marketing education.
• Global Perspective: Engage with international students and faculty to broaden your understanding of global business practices.
• Hands-On Experience: Participate in practical projects and case studies that simulate real-world business challenges.