BSc. Business Administration (Marketing/International Business)

BSc. Business Administration (Marketing/International Business) Overview at Kwame Nkrumah University of Science and Technology

The BSc. Business Administration (Marketing/International Business) program at Kwame Nkrumah University of Science and Technology (KNUST) is designed to equip students with the knowledge and skills necessary to excel in the dynamic world of business. This program is offered by the College of Humanities and Social Sciences and is tailored to meet the needs of the global business environment. Students will gain a comprehensive understanding of marketing principles, international business operations, and strategic management, preparing them for a variety of career paths.

Curriculum Highlights

• Marketing Fundamentals: Students will learn about market research, consumer behavior, and marketing strategies.
• International Business: Courses cover global trade, international finance, and cross-cultural management.
• Strategic Management: This includes business strategy, organizational behavior, and leadership.
• Entrepreneurship: Courses focus on new venture creation, innovation, and business planning.
• Business Analytics: Students will develop skills in data analysis, business intelligence, and decision-making.

Learning Outcomes

By the end of the program, students will be able to:

• Apply marketing principles to develop and implement effective marketing strategies.
• Understand and analyze international business environments, including cultural, political, and economic factors.
• Develop strategic business plans and manage organizational change.
• Utilize business analytics tools to make data-driven decisions.
• Communicate effectively and work collaboratively in diverse teams.

Program Duration & Structure

The BSc. Business Administration (Marketing/International Business) program is a four-year undergraduate degree. It is structured to provide a balance between theoretical knowledge and practical skills. The curriculum includes a mix of core business courses, specialized marketing and international business courses, and electives that allow students to tailor their education to their interests and career goals.

Students will also have the opportunity to participate in internships and industry projects, which provide real-world experience and enhance their employability. The program culminates in a capstone project that integrates the knowledge and skills acquired throughout the program.

Why Choose This Program?

There are several compelling reasons to choose the BSc. Business Administration (Marketing/International Business) program at KNUST:

• Renowned Faculty: Our faculty members are highly qualified and experienced, bringing practical insights and industry connections to the classroom.
• Global Perspective: The program emphasizes international business, preparing students for careers in a globalized economy.
• Practical Experience: Students gain hands-on experience through internships, projects, and case studies.
• Strong Alumni Network: Graduates are part of a robust alumni network, providing networking opportunities and career support.
• Top-Ranked University: KNUST is a leading institution in Ghana, known for its high academic standards and research contributions.