BSc Business Administration (Marketing)

BSc Business Administration (Marketing) Overview at Ghana Baptist University College

The BSc Business Administration (Marketing) program at Ghana Baptist University College is an undergraduate degree designed to provide students with a comprehensive understanding of business principles and marketing strategies. This program, offered by the Business School (BS), falls under the category of Business & Management Studies and is tailored to equip students with the knowledge and skills necessary to succeed in the dynamic world of business and marketing.

Curriculum Highlights

The curriculum of the BSc Business Administration (Marketing) program is carefully crafted to cover a wide range of subjects, including:

• Marketing Management
• Consumer Behavior
• Market Research
• Brand Management
• Digital Marketing
• Business Communication
• Financial Management
• Human Resource Management
• Strategic Management

Students will have the opportunity to explore the core areas of business administration with a focus on marketing, enabling them to develop a deep understanding of how businesses operate and how marketing strategies can drive success.

Learning Outcomes

Upon completing the BSc Business Administration (Marketing) program, students will be able to:

• Analyze business problems and develop effective marketing solutions
• Understand consumer behavior and develop targeted marketing strategies
• Conduct market research and analyze data to inform business decisions
• Develop and implement brand management strategies
• Apply digital marketing techniques to reach target audiences
• Communicate effectively in a business environment

Program Duration & Structure

The BSc Business Administration (Marketing) program at Ghana Baptist University College is a degree program that typically spans four years of full-time study. The program structure includes:

• Eight semesters
• A combination of core and elective courses
• Industrial attachment or internship opportunities
• A capstone project or research thesis in the final year

Why Choose This Program?

There are several reasons why prospective students should consider the BSc Business Administration (Marketing) program at Ghana Baptist University College:

• Accredited program by the Ghana Baptist University College
• Experienced faculty with expertise in marketing and business administration
• Strong industry connections and internship opportunities
• Focus on practical skills and real-world applications
• Minimum cut-off points of 36, making it accessible to qualified students

Graduates of this program will be well-prepared to enter the workforce or pursue further studies in business and marketing.