BCom Marketing

BCom Marketing Overview at SD Dombo University of Business and Integrated Development Studies

The Bachelor of Commerce in Marketing at SD Dombo University of Business and Integrated Development Studies is a degree program designed to equip students with the knowledge, skills, and competencies required to succeed in the dynamic field of marketing. The program is offered by the School of Business and falls under the category of Business & Management Studies. With a minimum cut-off point of 36, this program is ideal for students who are passionate about understanding consumer behavior, developing effective marketing strategies, and driving business growth.

Curriculum Highlights

The curriculum of the BCom Marketing program is comprehensive and covers a wide range of topics, including marketing principles, consumer behavior, market research, marketing management, brand management, digital marketing, and marketing ethics. Students will also have the opportunity to take elective courses in areas such as international marketing, marketing communications, and marketing analytics. The program is designed to provide students with a solid foundation in marketing theory and practice, as well as the skills and knowledge required to succeed in a rapidly changing business environment.

• Marketing principles and practices
• Consumer behavior and market research
• Marketing management and strategy
• Brand management and digital marketing
• Marketing ethics and social responsibility

Learning Outcomes

Upon completion of the BCom Marketing program, students will be able to demonstrate a deep understanding of marketing concepts, principles, and practices. They will be able to analyze market trends, develop effective marketing strategies, and make informed decisions that drive business growth. Students will also develop strong communication, problem-solving, and critical thinking skills, which are essential for success in the marketing profession.

Program Duration & Structure

The BCom Marketing program is a four-year degree program that consists of eight semesters. The program is designed to provide students with a comprehensive education in marketing, as well as a broad-based education in business and management. The program structure includes a combination of lectures, tutorials, case studies, and project work, which provides students with a rich and engaging learning experience.

Why Choose This Program?

The BCom Marketing program at SD Dombo University of Business and Integrated Development Studies offers students a unique opportunity to develop the knowledge, skills, and competencies required to succeed in the field of marketing. The program is designed to provide students with a solid foundation in marketing theory and practice, as well as the skills and knowledge required to succeed in a rapidly changing business environment. With a strong focus on practical learning, the program provides students with the opportunity to apply theoretical concepts to real-world problems, which enhances their learning experience and prepares them for success in their future careers.