BBA Marketing

BBA Marketing Overview at Methodist University

The Bachelor of Business Administration in Marketing (BBA Marketing) program at Methodist University's Faculty of Business Administration is designed to equip students with the knowledge, skills, and competencies required to succeed in the dynamic field of marketing. This degree program provides a comprehensive education in business and marketing principles, preparing students for a wide range of careers in Ghana and beyond.

Curriculum Highlights

The BBA Marketing curriculum at Methodist University is carefully crafted to provide students with a solid foundation in business and marketing principles. Some of the key courses include:

• Marketing Research and Analysis
• Consumer Behavior
• Brand Management
• Digital Marketing
• Marketing Strategy
• Business Statistics
• Financial Management
• Human Resource Management

Learning Outcomes

Upon completing the BBA Marketing program at Methodist University, students will be able to:

• Analyze market trends and consumer behavior to inform marketing strategies
• Develop and implement effective marketing plans
• Conduct market research and analyze data to drive business decisions
• Communicate marketing ideas and strategies effectively
• Apply business and marketing principles to real-world problems

Program Duration & Structure

The BBA Marketing program at Methodist University is a four-year degree program, with a minimum of 36 cut-off points. The program is structured to provide students with a solid foundation in business and marketing principles, as well as specialized courses in marketing.

The program consists of:

• Four years of full-time study
• Eight semesters
• A minimum of 120 credit hours

Why Choose This Program?

The BBA Marketing program at Methodist University offers several benefits, including:

• Expert faculty with industry experience
• State-of-the-art facilities and resources
• Strong industry connections and networking opportunities
• Career-focused curriculum with practical applications
• Opportunities for internships and study abroad programs

By choosing the BBA Marketing program at Methodist University, students can gain a competitive edge in the job market and set themselves up for success in their marketing careers.