BBA (Marketing/International Business)

BBA (Marketing/International Business) Overview at Kwame Nkrumah University of Science and Technology

Located at the Obuasi Campus of Kwame Nkrumah University of Science and Technology (KNUST), the Bachelor of Business Administration (BBA) in Marketing and International Business is designed to equip students with the knowledge and skills needed to excel in the global business environment. This program integrates core business principles with a focus on marketing strategies and international business practices, preparing graduates for leadership roles in diverse markets.

Curriculum Highlights

The curriculum is designed to provide a comprehensive understanding of business practices with a specialization in marketing and international business. Key areas of study include:

• Marketing Management and Strategy
• International Business Environment and Operations
• Consumer Behavior and Market Research
• Global Supply Chain Management
• International Marketing and Branding
• Ethics and Corporate Social Responsibility in International Business

Learning Outcomes

Upon completion of the BBA (Marketing/International Business) program, graduates will be able to:

• Apply marketing principles to develop effective business strategies.
• Understand and analyze global business environments and their impact on business operations.
• Develop and implement marketing plans that meet the needs of diverse international markets.
• Evaluate and manage international business relationships and partnerships.
• Utilize ethical and sustainable business practices in international contexts.

Program Duration & Structure

The BBA (Marketing/International Business) is a four-year program, divided into eight semesters. The program includes a mix of core business courses, specialized marketing and international business modules, and practical experiences such as internships and projects. Students will also have the opportunity to engage in research and participate in industry collaborations, enhancing their understanding of real-world business scenarios.

Why Choose This Program?

Choosing the BBA (Marketing/International Business) program at Obuasi Campus of KNUST offers several advantages:

• World-class faculty with extensive experience in international business and marketing.
• State-of-the-art facilities and resources to support learning and research.
• Strong industry connections providing valuable networking and internship opportunities.
• Curriculum designed to meet the demands of the global business environment.
• Opportunities for international exchange programs and collaborations with leading universities worldwide.