BBA Marketing

BBA Marketing Overview at Christian Service University College

The Bachelor of Business Administration in Marketing (BBA Marketing) program at Christian Service University College is designed to provide students with a comprehensive understanding of marketing principles, practices, and strategies. The program is offered under the School of Business and falls under the category of Business & Management Studies.

Curriculum Highlights

The BBA Marketing curriculum is carefully crafted to equip students with both theoretical knowledge and practical skills in marketing. Key areas of study include:

• Marketing Research and Analysis
• Consumer Behavior
• Brand Management
• Digital Marketing
• Marketing Strategy and Planning
• International Marketing
• Business Communication
• Financial Management
• Human Resource Management

Learning Outcomes

Upon successful completion of the BBA Marketing program, students will be able to:

• Analyze market trends and consumer behavior to inform marketing strategies
• Develop and implement effective marketing plans
• Manage brands and products in competitive markets
• Apply digital marketing tools and techniques
• Communicate marketing strategies effectively to various stakeholders

Program Duration & Structure

The BBA Marketing program at Christian Service University College is a four-year degree program, divided into eight semesters. The program combines theoretical knowledge with practical experience through:

• Classroom lectures
• Case studies
• Group projects
• Internships

The minimum cut-off points for admission into the program is 36.

Why Choose This Program?

Choosing the BBA Marketing program at Christian Service University College offers several advantages:

• Expert Faculty: Learn from experienced professionals with industry expertise
• Industry-Relevant Curriculum: Stay up-to-date with the latest marketing trends and practices
• Networking Opportunities: Connect with peers, alumni, and industry leaders
• Career Opportunities: Enhance your job prospects in various marketing roles
• Christian Values: Integrate faith and ethics into your business practices