BBA Marketing

BBA Marketing Overview at Academic City University College

The Bachelor of Business Administration in Marketing (BBA Marketing) program at Academic City University College is designed to equip students with the knowledge, skills, and competencies required to succeed in the dynamic field of marketing. The program is offered by the School of Business, one of the premier business schools in Ghana.

With a focus on both theoretical and practical aspects of marketing, the BBA Marketing program aims to produce well-rounded graduates who can think critically, solve problems creatively, and lead effectively in various marketing roles. The program's curriculum is carefully crafted to reflect the latest trends and best practices in marketing, ensuring that students are well-prepared to meet the challenges of the industry.

Curriculum Highlights

The BBA Marketing program at Academic City University College features a comprehensive curriculum that covers a wide range of topics in marketing, including:

• Marketing Management
• Consumer Behavior
• Market Research
• Brand Management
• Digital Marketing
• Advertising and Promotion
• Sales and Sales Management
• Marketing Strategy and Planning

Students also have the opportunity to take elective courses in specialized areas such as international marketing, services marketing, and marketing analytics.

Learning Outcomes

Upon completing the BBA Marketing program, students will be able to:

• Analyze market trends and consumer behavior to inform marketing strategies
• Develop and implement effective marketing plans
• Conduct market research and analyze data to drive marketing decisions
• Communicate marketing messages effectively through various channels
• Manage and lead marketing teams to achieve organizational goals

Program Duration & Structure

The BBA Marketing program at Academic City University College is a four-year degree program that follows a semester system. The program consists of:

• Eight semesters
• 30-40 courses
• A minimum of 120 credit hours

The program also includes a mandatory internship or project work in the final year, which provides students with hands-on experience in the marketing industry.

Why Choose This Program?

The BBA Marketing program at Academic City University College offers several benefits, including:

• State-of-the-art facilities and resources
• Experienced and industry-exposed faculty
• Strong industry connections and partnerships
• Opportunities for internships and job placements
• A well-rounded curriculum that covers both theoretical and practical aspects of marketing

At Academic City University College, we are committed to providing students with a world-class education that prepares them for success in their chosen careers. With a minimum cut-off point of 36, we invite eligible students to join our vibrant community of scholars and professionals.