Bachelor of Technology in Marketing

Bachelor of Technology in Marketing Overview at Kumasi Technical University

The Bachelor of Technology in Marketing program at Kumasi Technical University is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing. This program, offered by the Faculty of Business, integrates technology and marketing principles to prepare graduates for a wide range of careers in the business and management sector. Students will learn about market research, consumer behavior, digital marketing, and more, all while honing their problem-solving and strategic thinking abilities.

Curriculum Highlights

• Marketing Principles: Students will gain a solid understanding of the foundational principles of marketing, including market analysis, product development, and pricing strategies.
• Digital Marketing: The curriculum covers the latest trends in digital marketing, including social media marketing, SEO, and content marketing.
• Consumer Behavior: Students will study the psychology behind consumer decision-making, which is crucial for developing effective marketing strategies.
• Marketing Research: Students will learn how to conduct and analyze market research to inform marketing decisions.
• Brand Management: The program includes courses on brand management, covering topics such as brand positioning, brand identity, and brand equity.

Learning Outcomes

Upon completion of the Bachelor of Technology in Marketing program, students will be able to:

• Develop and implement marketing strategies that align with business goals.
• Analyze market data to make informed decisions.
• Design and execute digital marketing campaigns.
• Understand and apply principles of consumer behavior to marketing efforts.
• Manage and enhance brand reputation and identity.

Program Duration & Structure

The Bachelor of Technology in Marketing is a four-year program, divided into eight semesters. Each semester consists of a mix of core and elective courses, with opportunities for hands-on learning through internships and projects. The program is structured to ensure a comprehensive understanding of marketing principles and practices, with a strong emphasis on technology and its application in the marketing field.

Why Choose This Program?

Choosing the Bachelor of Technology in Marketing at Kumasi Technical University offers several advantages:

• Comprehensive Curriculum: The program covers a wide range of marketing topics, from traditional to digital marketing, ensuring a well-rounded education.
• Hands-On Learning: Students have the opportunity to apply what they learn through internships and real-world projects, enhancing their practical skills.
• Expert Faculty: The faculty members are industry experts with years of experience, providing students with valuable insights and mentorship.
• State-of-the-Art Facilities: The university provides modern facilities and resources, including access to the latest technology and software used in the marketing industry.
• Networking Opportunities: Students can connect with alumni and industry professionals through networking events and career fairs.