Bachelor of Science in Business Administration (Marketing Option)

Bachelor of Science in Business Administration (Marketing Option) Overview at Ghana Communication Technology University

The Bachelor of Science in Business Administration (Marketing Option) at Ghana Communication Technology University (GCTU) is designed to equip students with the skills and knowledge necessary to succeed in the dynamic field of marketing. The program is offered by the prestigious GCTU Business School, which is renowned for its commitment to excellence in business education. This degree provides a comprehensive understanding of marketing principles, consumer behavior, and market analysis, alongside practical skills in digital marketing, branding, and market research.

Curriculum Highlights

The curriculum is carefully structured to provide a well-rounded education that prepares students for a variety of marketing roles. Some of the key subjects and courses covered in the program include:

• Marketing Principles and Practices
• Consumer Behavior
• Digital Marketing Strategies
• Branding and Advertising
• Market Research and Analysis
• International Marketing
• Sales Management
• Product Management and Development
• Marketing Communication and Promotion

Learning Outcomes

Upon completion of the Bachelor of Science in Business Administration (Marketing Option), students will be able to:

• Understand and apply core marketing concepts and theories to real-world situations.
• Develop and implement effective marketing strategies and campaigns.
• Utilize market research techniques to inform business decisions.
• Communicate effectively with different stakeholders, including customers, clients, and colleagues.
• Use digital tools and platforms to enhance marketing efforts.
• Understand the ethical and legal considerations in marketing.

Program Duration & Structure

The Bachelor of Science in Business Administration (Marketing Option) is a four-year program. The first two years focus on foundational business and marketing courses, while the third and fourth years offer more specialized marketing courses and opportunities for practical experience through internships and projects. Students will also complete a capstone project in their final year, applying their knowledge and skills to a comprehensive marketing challenge.

Why Choose This Program?

Choosing the Bachelor of Science in Business Administration (Marketing Option) at Ghana Communication Technology University offers several advantages:

• Comprehensive Curriculum: Our curriculum is designed to cover both traditional and contemporary marketing practices, ensuring that graduates are well-prepared for the evolving marketing landscape.
• Experienced Faculty: Our faculty members are industry professionals with extensive experience in marketing, providing students with real-world insights and practical knowledge.
• Practical Experience: The program includes internships, case studies, and hands-on projects, allowing students to apply their learning in real-world contexts.
• State-of-the-Art Facilities: Students have access to modern facilities and resources, including digital marketing labs and simulation software, to enhance their learning experience.
• Networking Opportunities: The program offers numerous opportunities for networking with industry professionals, alumni, and peers, which can lead to valuable connections and career opportunities.