Bachelor of Science in Business Administration (Marketing)

Bachelor of Science in Business Administration (Marketing) Overview at Central University

The Bachelor of Science in Business Administration (Marketing) program at Central University is designed to equip students with a strong foundation in marketing principles and business management. This comprehensive program, offered by the Central Business School, prepares students for successful careers in the dynamic field of marketing. With a minimum cut-off point of 36, the program attracts high-achieving students who are passionate about business and marketing.

Curriculum Highlights

The curriculum is structured to provide a well-rounded education in business and marketing. Key highlights include:

• Core business courses: Students will take foundational courses in finance, management, and economics to build a solid business acumen.
• Marketing specialization: This includes courses in consumer behavior, digital marketing, brand management, and marketing research.
• Practical experience: The program includes internships, case studies, and projects that simulate real-world marketing challenges.
• Leadership and ethical considerations: Students will learn about ethical business practices and leadership skills critical for success in the marketing industry.

Learning Outcomes

Upon completion of the program, graduates will be able to:

• Apply marketing principles to real-world business scenarios.
• Analyze market trends and consumer behavior to develop effective marketing strategies.
• Utilize digital marketing tools and platforms to enhance brand presence and customer engagement.
• Develop comprehensive marketing plans that align with business goals and objectives.
• Communicate effectively with both internal and external stakeholders.

Program Duration & Structure

The Bachelor of Science in Business Administration (Marketing) program is a four-year degree program. The structure includes:

• Three years of coursework with a mix of core business courses, specialized marketing classes, and electives.
• One year dedicated to an internship or capstone project, providing hands-on experience in the marketing field.
• Opportunities for study abroad and exchange programs to gain international perspectives on marketing.

Why Choose This Program?

Choosing the Bachelor of Science in Business Administration (Marketing) program at Central University offers numerous benefits:

• Expert faculty: Learn from experienced professors who bring industry insights into the classroom.
• State-of-the-art facilities: Access to modern classrooms, computer labs, and a business simulation center.
• Networking opportunities: Engage with industry professionals through guest lectures, seminars, and networking events.
• Strong alumni network: Benefit from the extensive alumni network that can provide mentorship and career guidance.