Bachelor of Commerce (Marketing)

Bachelor of Commerce (Marketing) Overview at University of Cape Coast

The Bachelor of Commerce (Marketing) program at the University of Cape Coast is designed to provide students with a robust foundation in the principles and practices of marketing. This degree equips students with the skills necessary to analyze consumer behavior, develop marketing strategies, and manage marketing campaigns in a variety of industries. The program is offered by the prestigious College of Humanities and Legal Studies, which is renowned for its commitment to academic excellence and professional development.

Curriculum Highlights

• Marketing Principles - Students will learn the fundamental concepts of marketing, including market research, consumer behavior, and marketing communications.
• Digital Marketing - With the rise of digital platforms, this course focuses on the strategies and tools used in online marketing, including SEO, social media, and content marketing.
• Branding and Advertising - Students will explore the creation and management of brands, as well as the development of advertising strategies to promote products and services.
• Global Marketing - This course covers the challenges and opportunities of marketing in a global context, including international market entry strategies and cultural considerations.
• Marketing Analytics - Students will learn how to use data to inform marketing decisions, including the interpretation of market data and the use of analytics software.

Learning Outcomes

Upon completion of the Bachelor of Commerce (Marketing) program, students will be able to:

• Apply marketing principles to real-world business scenarios.
• Develop and implement effective marketing campaigns across multiple channels.
• Conduct market research and analyze consumer data to inform marketing strategies.
• Understand the legal and ethical considerations in marketing practices.
• Communicate marketing ideas and strategies effectively to diverse audiences.

Program Duration & Structure

The Bachelor of Commerce (Marketing) program is a four-year degree program. It is structured to provide a balance between theoretical knowledge and practical application. Students will engage in a mix of lectures, seminars, workshops, and practical projects, as well as have the opportunity to participate in internships and industry collaborations to gain real-world experience.

Why Choose This Program?

There are several compelling reasons to choose the Bachelor of Commerce (Marketing) program at the University of Cape Coast:

• Reputation - The University of Cape Coast is a leading institution in Ghana, known for its high-quality education and strong industry connections.
• Expert Faculty - Our faculty members are not only accomplished academics but also experienced professionals in the field of marketing, providing students with a wealth of practical knowledge and insights.
• Practical Experience - The program includes practical components, such as internships and industry projects, which provide students with hands-on experience and a competitive edge in the job market.
• Networking Opportunities - Students will have the chance to network with industry professionals and alumni, enhancing their career prospects.
• Global Perspective - The curriculum is designed to prepare students for global marketing challenges, providing a comprehensive understanding of marketing in both local and international contexts.