Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing Overview at Valley View University

The Bachelor of Business Administration in Marketing program at Valley View University's Center for Adult and Continuing Education is designed to equip students with the knowledge, skills, and competencies required to succeed in the dynamic field of marketing. This degree program provides a comprehensive education in business administration with a focus on marketing principles, practices, and strategies.

With a minimum cut-off point of 36, this program is accessible to a wide range of students seeking to pursue a career in marketing. Our program is tailored to meet the needs of the modern business environment, providing students with a solid foundation in business and marketing concepts.

Curriculum Highlights

Our curriculum is designed to provide students with a well-rounded education in business administration and marketing. Some of the key courses include:

• Marketing Research and Analysis
• Consumer Behavior
• Brand Management
• Digital Marketing
• Marketing Strategy and Planning
• Business Communication
• Financial Management
• Human Resource Management

These courses are carefully selected to provide students with a deep understanding of marketing concepts, theories, and practices, as well as the skills required to apply them in real-world settings.

Learning Outcomes

Upon completion of the Bachelor of Business Administration in Marketing program, students will be able to:

• Analyze market trends and develop effective marketing strategies
• Conduct market research and analyze data to inform marketing decisions
• Develop and implement brand management plans
• Design and execute digital marketing campaigns
• Communicate effectively with diverse stakeholders
• Apply business and marketing concepts to real-world problems

Program Duration & Structure

The Bachelor of Business Administration in Marketing program at Valley View University is a four-year degree program, with a flexible structure that allows students to complete their studies at their own pace. The program consists of:

• Eight semester courses, with each semester lasting 14 weeks
• A minimum of 120 credit hours
• A combination of theoretical and practical courses, including internships and project work

Why Choose This Program?

There are several reasons why you should choose the Bachelor of Business Administration in Marketing program at Valley View University:

• Expert faculty with industry experience
• Flexible program structure to accommodate working professionals
• State-of-the-art facilities and resources
• Strong industry connections and internship opportunities
• Career-focused curriculum with practical applications

By choosing this program, you will be well-prepared to succeed in the dynamic field of marketing and take your career to the next level.