Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing Overview at All Nations University

The Bachelor of Business Administration in Marketing program at All Nations University is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing. Located in the heart of Ghana, our program offers a comprehensive curriculum that integrates theory with practical experience, preparing students for diverse career opportunities both locally and internationally.

Curriculum Highlights

• Marketing Fundamentals: Students will gain a solid foundation in marketing principles, including market research, consumer behavior, and marketing communications.
• Digital Marketing: With the increasing importance of online platforms, our program emphasizes digital marketing strategies, SEO, social media marketing, and online advertising.
• Brand Management: Students will learn how to develop and manage brands effectively, ensuring they meet consumer needs and stand out in the market.
• Global Marketing: Understanding the complexities of international markets is crucial. Our curriculum includes courses on global marketing strategies and cultural marketing.
• Internship Opportunities: Practical experience is key to success in marketing. Our program offers internships with leading companies, providing real-world exposure and networking opportunities.

Learning Outcomes

Upon completion of the Bachelor of Business Administration in Marketing program, students will be able to:

• Develop and execute marketing plans that align with business objectives and consumer needs.
• Utilize digital marketing tools and techniques to enhance brand visibility and customer engagement.
• Conduct market research and analyze data to make informed marketing decisions.
• Manage brand identities and ensure consistency across various marketing channels.
• Apply ethical marketing practices and understand the legal implications of marketing strategies.

Program Duration & Structure

The Bachelor of Business Administration in Marketing program is a four-year undergraduate degree. The program is structured to provide a balanced mix of theoretical knowledge and practical skills. Students will take a combination of core business courses, specialized marketing courses, and electives to tailor their learning experience to their interests and career goals.

Why Choose This Program?

Choosing the Bachelor of Business Administration in Marketing program at All Nations University means joining a community of learners and professionals dedicated to excellence in marketing. Here are a few reasons why this program stands out:

• Experienced Faculty: Our faculty consists of seasoned professionals with extensive experience in the marketing industry, providing students with practical insights and career guidance.
• State-of-the-Art Facilities: We offer modern facilities and resources, including a digital marketing lab and access to industry-standard software, to enhance the learning experience.
• Industry Connections: Our program has strong ties with local and international businesses, providing students with networking opportunities, internships, and potential job placements.
• Global Perspective: With a focus on global marketing, students will gain a broad understanding of international markets, making them competitive in the global job market.