BA Public Relations Management

BA Public Relations Management Overview at University of Professional Studies

The Bachelor of Arts in Public Relations Management at the University of Professional Studies, Accra (UPSA) is designed to equip students with the theoretical knowledge and practical skills necessary to excel in the dynamic field of public relations. This comprehensive program, offered by the Faculty of Information Technology & Communication Studies, provides a solid foundation in communication principles, strategic planning, media relations, crisis communication, and digital marketing.

Curriculum Highlights

• Communication Theory & Practice: Develop a deep understanding of communication principles, theories, and models, and learn to apply them in real-world scenarios.
• Public Relations Strategy & Planning: Master the art of developing and executing effective public relations strategies, including target audience identification, message crafting, and campaign management.
• Media Relations & Journalism: Gain practical experience in building relationships with media professionals, crafting compelling press releases, and pitching stories to journalists.
• Digital Marketing & Social Media: Learn the latest digital marketing techniques, including social media management, content creation, search engine optimization (SEO), and online advertising.
• Crisis Communication & Reputation Management: Develop the skills to manage and mitigate reputational risks, and effectively communicate during crises.

Learning Outcomes

Upon successful completion of the BA Public Relations Management program, graduates will be able to:

• Apply communication theories and principles to real-world public relations situations.
• Develop and implement effective public relations strategies and campaigns.
• Build and maintain strong relationships with media professionals.
• Create compelling and persuasive content for various media platforms.
• Manage and mitigate reputational risks.
• Demonstrate strong written and oral communication skills.
• Work effectively in teams and independently.

Program Duration & Structure

The BA Public Relations Management program is a full-time, four-year undergraduate degree program. The program is structured into semesters, with each semester comprising a set number of credit hours. Students are required to complete a minimum number of credit hours to graduate.

Why Choose This Program?

The BA Public Relations Management program at UPSA offers a number of advantages:

• Strong Industry Connections: The program has strong ties to the public relations industry in Ghana and beyond, providing students with valuable networking opportunities and internship placements.
• Experienced Faculty: The program is taught by experienced faculty members who are experts in their fields and passionate about teaching.
• Practical Focus: The curriculum is designed to be highly practical, with a strong emphasis on hands-on experience through projects, case studies, and simulations.
• State-of-the-Art Facilities: Students have access to state-of-the-art facilities, including computer labs, multimedia studios, and research centers.
• Global Recognition: UPSA is a reputable university with a strong international reputation, making the degree highly valued by employers worldwide.