BA Business Studies (Marketing Option)

BA Business Studies (Marketing Option) Overview at Wisconsin International University College

The Bachelor of Arts in Business Studies (Marketing Option) at Wisconsin International University College (WIUC) is designed to equip students with a solid foundation in business principles and specialized knowledge in marketing. This program provides a comprehensive understanding of core business functions, including finance, accounting, management, and human resources, while delving deep into the intricacies of marketing strategy, consumer behavior, market research, and digital marketing.

Curriculum Highlights

• Marketing Fundamentals: Explore the core concepts of marketing, including market segmentation, product development, pricing strategies, distribution channels, and promotion.
• Consumer Behavior: Gain insights into consumer motivations, decision-making processes, and the factors influencing purchasing behavior.
• Market Research & Analytics: Learn to collect, analyze, and interpret market data to identify trends, opportunities, and customer insights.
• Digital Marketing: Master the latest digital marketing techniques, including search engine optimization (SEO), social media marketing, content marketing, and email marketing.
• Brand Management: Develop strategies for building and maintaining strong brand identities and managing brand equity.
• Marketing Communications: Understand the principles of effective communication in marketing, including advertising, public relations, and sales promotion.
• Business Law & Ethics: Explore the legal and ethical considerations relevant to marketing practices.

Learning Outcomes

Upon successful completion of this program, graduates will be able to:

• Apply marketing principles and concepts to real-world business situations.
• Conduct market research and analyze data to inform marketing decisions.
• Develop and implement effective marketing strategies and campaigns.
• Manage and build strong brands.
• Communicate marketing ideas and strategies effectively.
• Demonstrate ethical and responsible marketing practices.

Program Duration & Structure

The BA Business Studies (Marketing Option) is a full-time program typically completed in 3 years (6 semesters). The program structure comprises a combination of:

• Core Business Courses:
• Marketing Specialization Courses:
• Electives:
• Practical Training & Internships:

Why Choose This Program?

Wisconsin International University College offers several compelling reasons to choose our BA Business Studies (Marketing Option):

• Experienced Faculty: Learn from experienced academics and industry professionals who bring real-world insights to the classroom.
• Practical Focus: The curriculum emphasizes practical application through case studies, simulations, and industry projects.
• Industry Connections: WIUC has strong ties with leading businesses in Ghana, providing students with valuable networking and internship opportunities.
• State-of-the-Art Facilities: Benefit from modern classrooms, computer labs, and a well-equipped library.
• Global Perspective: The program incorporates international marketing concepts and case studies, preparing students for a globalized marketplace.