BA Business Studies (General Option)

BA Business Studies (General Option) Overview at Wisconsin International University College

The Bachelor of Arts in Business Studies (General Option) at Wisconsin International University College (WIUC) is designed to provide students with a solid foundation in core business principles and practices. This comprehensive program equips graduates with the knowledge and skills necessary to succeed in a dynamic and competitive business environment.

Curriculum Highlights

• Core Business Principles: The curriculum covers essential areas such as accounting, finance, marketing, management, and economics.
• Practical Application: Students will engage in case studies, simulations, and real-world projects to apply theoretical knowledge to practical scenarios.
• Industry-Relevant Skills: The program emphasizes the development of essential skills such as critical thinking, problem-solving, communication, and teamwork, highly sought after by employers.
• Elective Options: Students can choose from a range of elective courses to specialize in areas of interest, such as entrepreneurship, international business, or human resource management.

Learning Outcomes

Upon successful completion of the BA Business Studies (General Option) program, graduates will be able to:

• Demonstrate a comprehensive understanding of key business principles and concepts.
• Apply business knowledge and skills to solve real-world problems.
• Communicate effectively and professionally in written and oral formats.
• Work collaboratively in teams to achieve common goals.
• Analyze and interpret financial information.
• Conduct market research and develop marketing strategies.
• Manage projects effectively.
• Adapt to changing business environments and embrace lifelong learning.

Program Duration & Structure

The BA Business Studies (General Option) program is a full-time, four-year undergraduate program.

The program is structured into eight semesters, with each semester consisting of two terms. Students typically take a combination of core and elective courses each semester.

Why Choose This Program?

• World-Class Faculty: Learn from experienced and knowledgeable faculty members with industry expertise.
• Practical, Hands-On Learning: Benefit from a curriculum that emphasizes real-world application through case studies, simulations, and projects.
• Industry Connections: WIUC has strong ties with businesses and organizations, providing students with internship and networking opportunities.
• Global Perspective: The program incorporates international business concepts and prepares students for a globalized workforce.
• Personalized Attention: Benefit from small class sizes and personalized attention from faculty.