B.Tech Marketing Studies

B.Tech Marketing Studies Overview at Cape Coast Technical University

The B.Tech Marketing Studies program at Cape Coast Technical University is designed to equip students with the knowledge and skills necessary to succeed in the dynamic world of marketing. This program, offered by the prestigious School of Business & Management Studies, provides a comprehensive understanding of marketing principles, market research, consumer behavior, and digital marketing strategies. With a minimum cut-off point of 36, the program attracts high-achieving students who are passionate about marketing and eager to make a significant impact in the business world.

Curriculum Highlights

• Marketing Principles: Students will learn the foundational concepts of marketing, including market segmentation, targeting, and positioning.
• Digital Marketing: The program emphasizes the importance of digital marketing in today's business environment, covering topics such as SEO, SEM, content marketing, and social media management.
• Consumer Behavior: Understanding how consumers think and make decisions is crucial for effective marketing. This course delves into the psychological and sociological factors that influence consumer behavior.
• Market Research: Students will be trained in qualitative and quantitative research methods to gather and analyze data that can inform marketing strategies.
• Branding and Advertising: This course covers the creation and management of brand identities, advertising campaigns, and promotional strategies.

Learning Outcomes

Upon completion of the B.Tech Marketing Studies program, students will be able to:

• Apply marketing theories and principles to real-world business scenarios.
• Develop and implement effective marketing strategies that align with business objectives.
• Utilize digital marketing tools and techniques to enhance online presence and engagement.
• Conduct market research and analyze data to inform decision-making processes.
• Communicate marketing plans and findings effectively to diverse stakeholders.

Program Duration & Structure

The B.Tech Marketing Studies program is a four-year undergraduate degree. The structure of the program includes a mix of theoretical and practical components, with a strong emphasis on hands-on learning experiences. Students will engage in classroom lectures, group projects, case studies, and internships. The curriculum is designed to provide a solid foundation in marketing principles, supplemented by specialized courses that prepare students for a variety of marketing roles in the industry.

Why Choose This Program?

There are several compelling reasons to enroll in the B.Tech Marketing Studies program at Cape Coast Technical University:

• Expert Faculty: Our faculty comprises experienced professionals who bring real-world insights into the classroom, providing students with a practical understanding of marketing.
• Industry Connections: The program has strong ties with leading marketing firms, offering students opportunities for internships and networking.
• State-of-the-Art Resources: Students have access to cutting-edge technology and resources, including digital marketing labs and market research tools.
• Personalized Learning: Small class sizes allow for individualized attention and support, ensuring that each student can achieve their full potential.
• Career Services: The university's career services office provides comprehensive support to help students secure internships and jobs upon graduation.