B-Tech in Marketing

B-Tech in Marketing Overview at Sunyani Technical University

The B-Tech in Marketing at Sunyani Technical University is designed to equip students with the knowledge and skills necessary to excel in the competitive world of marketing. This program, offered under the Faculty of Business & Management Studies, provides a comprehensive understanding of marketing principles, strategies, and techniques, preparing graduates for a variety of roles within the industry. With a minimum cut-off point of 36, the program attracts high-caliber students who are committed to achieving excellence in their field.

Curriculum Highlights

• Introduction to Marketing: This foundational course covers the basics of marketing, including market segmentation, targeting, and positioning strategies.
• Digital Marketing: Students learn about the latest digital marketing trends, including SEO, social media marketing, and email marketing.
• Consumer Behavior: This course delves into the psychological and sociological factors that influence consumer behavior, providing insights into how to effectively market products and services.
• Brand Management: Students explore the principles of building and maintaining strong brand identities, including brand positioning, brand equity, and brand communication.
• Marketing Research: This course teaches students how to conduct market research using both qualitative and quantitative methods, enabling them to make data-driven marketing decisions.

Learning Outcomes

Upon completion of the B-Tech in Marketing program, students will have achieved the following learning outcomes:

• Develop a deep understanding of marketing theories and their practical applications.
• Master the skills required to analyze market trends and consumer behaviors.
• Gain proficiency in using digital marketing tools and techniques to promote products and services.
• Learn to create and implement effective marketing strategies and campaigns.
• Acquire the skills necessary to conduct comprehensive market research and data analysis.

Program Duration & Structure

The B-Tech in Marketing program is a four-year degree program. The curriculum is structured to provide a balanced mix of theoretical knowledge and practical skills. Students will engage in a combination of lectures, seminars, workshops, and practical projects. Additionally, the program includes internships and industry visits to provide real-world experience and networking opportunities.

Why Choose This Program?

There are several compelling reasons to choose the B-Tech in Marketing program at Sunyani Technical University:

• Reputable Faculty: Our faculty members are experienced professionals who bring industry insights and practical knowledge to the classroom.
• Industry Connections: Our program has strong connections with leading marketing firms, providing students with valuable networking opportunities and potential job placements.
• Comprehensive Curriculum: The curriculum is designed to cover a broad range of marketing topics, ensuring students are well-rounded and versatile.
• Practical Experience: Through internships and projects, students gain hands-on experience, making them more attractive to potential employers.