B-Tech Hospitality and Management Studies

B-Tech Hospitality and Management Studies Overview at Cape Coast Technical University

The B-Tech Hospitality and Management Studies program at Cape Coast Technical University is designed to equip students with the knowledge, skills, and practical experience necessary to excel in the hospitality and management sectors. This degree program, offered by the School of Applied Sciences & Technology, is tailored to meet the needs of the modern hospitality industry, focusing on areas such as hotel management, event planning, tourism, and business operations.

Curriculum Highlights

• Introduction to Hospitality Management: This course provides an overview of the hospitality industry, including its history, current trends, and future developments. Students will gain an understanding of the various sectors within hospitality, such as lodging, food service, and event management.
• Hotel Operations: This course covers the day-to-day operations of a hotel, including front office management, housekeeping, food and beverage services, and revenue management. Students will learn about the latest technologies and practices used in hotel operations.
• Event Planning and Management: Students will learn how to plan, organize, and execute successful events, including weddings, conferences, and corporate events. This course covers event logistics, budgeting, marketing, and client management.
• Human Resource Management in Hospitality: This course focuses on the unique aspects of human resource management within the hospitality industry, including recruitment, training, performance management, and labor relations.
• Marketing for Hospitality: Students will learn how to develop and implement marketing strategies for hospitality businesses, including digital marketing, social media, and brand management.

Learning Outcomes

Upon completion of the B-Tech Hospitality and Management Studies program, students will be able to:

• Apply theoretical knowledge to practical situations in the hospitality industry.
• Develop and implement effective management strategies for hospitality businesses.
• Demonstrate proficiency in human resource management, including recruitment, training, and performance management.
• Utilize marketing and communication strategies to promote hospitality businesses and events.
• Understand and apply legal and ethical principles in hospitality management.

Program Duration & Structure

The B-Tech Hospitality and Management Studies program is a four-year degree program. The curriculum is structured to provide a balanced mix of theoretical learning and practical experience. Students will engage in a combination of classroom lectures, seminars, workshops, and internships. The program includes:

• Four years of full-time study.
• Core courses in hospitality management, hotel operations, human resources, and marketing.
• Elective courses that allow students to specialize in areas of interest.
• Practical training through internships and hands-on projects.

Why Choose This Program?

There are several compelling reasons to choose the B-Tech Hospitality and Management Studies program at Cape Coast Technical University:

• Industry-Relevant Curriculum: The program's curriculum is designed to meet the needs of the hospitality industry, with a focus on practical skills and real-world applications.
• Experienced Faculty: Students will learn from experienced faculty members who have extensive industry experience and are committed to providing a high-quality education.
• Hands-On Experience: The program offers numerous opportunities for hands-on learning, including internships, practical projects, and industry collaborations.
• Networking Opportunities: Students will have the opportunity to network with industry professionals and potential employers through guest lectures, workshops, and career fairs.
• Graduate Employability: Graduates of the program are well-prepared for a variety of careers in the hospitality industry and are highly sought after by employers.