B. Sc. Marketing and Entrepreneurship

B. Sc. Marketing and Entrepreneurship Overview at Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development

The B. Sc. Marketing and Entrepreneurship program at Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development is a degree program designed to equip students with the knowledge, skills, and competencies required to succeed in the fields of marketing and entrepreneurship. The program is offered by the College of Management Education and falls under the category of Business & Management Studies.

With a minimum cut-off point of 36, this program is highly competitive and seeks to admit students who are passionate about marketing and entrepreneurship. The program is designed to provide students with a comprehensive understanding of the principles and practices of marketing and entrepreneurship, as well as the skills and knowledge required to start and manage their own businesses.

Curriculum Highlights

The curriculum of the B. Sc. Marketing and Entrepreneurship program is designed to provide students with a broad-based education in marketing and entrepreneurship. The program covers a wide range of topics, including marketing principles, market research, consumer behavior, entrepreneurship, small business management, and innovation and creativity.

Some of the key courses offered in the program include:

• Marketing Principles
• Market Research
• Consumer Behavior
• Entrepreneurship
• Small Business Management
• Innovation and Creativity

Learning Outcomes

Upon completion of the B. Sc. Marketing and Entrepreneurship program, students will be able to:

• Analyze marketing problems and develop effective solutions
• Conduct market research and analyze consumer behavior
• Develop and implement marketing strategies
• Start and manage their own businesses
• Think creatively and develop innovative solutions to business problems

Program Duration & Structure

The B. Sc. Marketing and Entrepreneurship program is a four-year degree program that is divided into eight semesters. The program is offered on a full-time basis, and students are required to take a minimum of 15 credits per semester.

The program is structured to provide students with a broad-based education in marketing and entrepreneurship, as well as specialized knowledge and skills in specific areas. The program also includes a six-month internship that provides students with hands-on experience in the field.

Why Choose This Program?

The B. Sc. Marketing and Entrepreneurship program at Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development is a unique and innovative program that provides students with the knowledge, skills, and competencies required to succeed in the fields of marketing and entrepreneurship.

Some of the reasons why students should choose this program include:

• Comprehensive curriculum that covers a wide range of topics in marketing and entrepreneurship
• Experienced faculty who are experts in their fields
• State-of-the-art facilities that provide students with hands-on experience
• Opportunities for internships and job placements
• A supportive learning environment that fosters creativity and innovation