B. Sc. Marketing

B. Sc. Marketing Overview at Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development

The B. Sc. Marketing program at Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development is designed to equip students with the knowledge, skills, and competencies required to succeed in the dynamic and competitive world of marketing. The program is offered under the College of Management Education and falls under the category of Business & Management Studies. With a minimum cut-off point of 36, this program is ideal for students who are passionate about marketing and want to pursue a career in this field.

The program aims to provide students with a comprehensive understanding of marketing principles, concepts, and practices, as well as the skills to analyze market trends, develop marketing strategies, and make informed decisions. The curriculum is designed to be industry-relevant, with a focus on practical applications and real-world examples.

Curriculum Highlights

The B. Sc. Marketing program covers a wide range of topics, including marketing research, consumer behavior, marketing management, brand management, digital marketing, and marketing ethics. The curriculum is designed to be flexible, with elective courses that allow students to specialize in areas such as marketing communications, marketing analytics, or international marketing.

• Marketing principles and concepts
• Market research and analysis
• Consumer behavior and segmentation
• Marketing strategy and planning
• Brand management and development
• Digital marketing and social media
• Marketing ethics and sustainability

Learning Outcomes

Upon completion of the B. Sc. Marketing program, students will be able to:

• Analyze market trends and develop marketing strategies
• Conduct market research and analyze consumer behavior
• Develop and implement marketing plans and campaigns
• Manage brands and develop brand strategies
• Apply digital marketing techniques and social media marketing
• Demonstrate an understanding of marketing ethics and sustainability

Program Duration & Structure

The B. Sc. Marketing program is a four-year degree program, with eight semesters of study. The program is designed to be flexible, with a mix of lectures, tutorials, seminars, and practical assignments. Students will also have the opportunity to participate in internships, projects, and field trips, which will provide them with hands-on experience and exposure to the industry.

Why Choose This Program?

The B. Sc. Marketing program at Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development offers students a unique opportunity to develop their marketing skills and knowledge in a supportive and stimulating environment. With a strong focus on practical applications and industry relevance, this program is ideal for students who want to pursue a career in marketing or related fields.

The program is taught by experienced faculty members who are experts in their fields, and students will have access to state-of-the-art facilities and resources. The university is committed to providing students with a high-quality education that prepares them for success in their chosen careers.