B.Sc. Business Administration (Marketing)

B.Sc. Business Administration (Marketing) Overview at Pentecost University

The B.Sc. Business Administration (Marketing) program at Pentecost University is designed to equip students with the knowledge, skills, and competencies required to succeed in the dynamic field of marketing. As a leading institution in Ghana, Pentecost University's Faculty of Business Administration offers a comprehensive curriculum that combines theoretical foundations with practical applications.

With a minimum cut-off point of 36, this program is ideal for students who have a passion for marketing and want to develop a deep understanding of the principles and practices that drive business success.

Curriculum Highlights

The curriculum for the B.Sc. Business Administration (Marketing) program at Pentecost University is carefully crafted to provide students with a broad-based education in business administration, with a focus on marketing. Some of the key courses include:

• Marketing Management
• Consumer Behavior
• Market Research
• Advertising and Promotion
• Brand Management
• Digital Marketing
• International Marketing

Learning Outcomes

Upon completion of the B.Sc. Business Administration (Marketing) program at Pentecost University, students will be able to:

• Analyze market trends and develop effective marketing strategies
• Design and implement marketing campaigns that drive business results
• Evaluate consumer behavior and develop targeted marketing programs
• Apply digital marketing tools and techniques to reach customers
• Develop a comprehensive understanding of business administration principles

Program Duration & Structure

The B.Sc. Business Administration (Marketing) program at Pentecost University is a four-year degree program, with a total of 120 credit hours. The program is structured as follows:

• Level 100: Foundation courses (30 credit hours)
• Level 200: Business core courses (30 credit hours)
• Level 300: Marketing core courses (30 credit hours)
• Level 400: Elective courses and capstone project (30 credit hours)

Why Choose This Program?

The B.Sc. Business Administration (Marketing) program at Pentecost University offers several benefits, including:

• Expert faculty with industry experience
• State-of-the-art facilities and resources
• Strong industry connections and networking opportunities
• Career-focused curriculum with practical applications
• Opportunities for internships and study abroad programs