BSc. Social Change Communication

BSc. Social Change Communication Overview at University for Development Studies

The BSc. Social Change Communication program at the University for Development Studies (UDS) is a dynamic and innovative program designed to equip students with the knowledge, skills, and critical thinking abilities necessary to become effective communicators for social change. Rooted in the Faculty of Communication and Media Studies, this program emphasizes the power of communication to address societal challenges, promote development, and empower communities.

Curriculum Highlights

• Communication Theories and Practices: Gain a deep understanding of various communication theories and their applications in diverse contexts.
• Media and Society: Explore the complex relationship between media, culture, and social change.
• Social Research Methods: Develop essential research skills to investigate social issues and evaluate communication campaigns.
• Public Relations and Advocacy: Learn strategies for building public awareness, mobilizing support, and advocating for social change.
• Digital Communication for Development: Master the use of digital platforms and technologies for communication and social impact.
• Internship Opportunities: Gain practical experience through internships with NGOs, government agencies, and media organizations.

Learning Outcomes

Upon successful completion of the BSc. Social Change Communication program, graduates will be able to:

• Apply communication theories and principles to analyze social issues and develop effective communication strategies.
• Conduct research to understand audience needs, identify communication challenges, and evaluate the impact of communication interventions.
• Utilize diverse communication channels, including traditional and digital media, to reach target audiences and promote social change.
• Collaborate with stakeholders to build partnerships, mobilize resources, and advocate for social justice.
• Demonstrate critical thinking, ethical decision-making, and intercultural competence in communication practice.

Program Duration & Structure

The BSc. Social Change Communication program is a four-year full-time program leading to the award of a Bachelor of Science degree.

The program is structured into semesters, with each semester comprising a set of core and elective courses. Students are required to complete a minimum number of credit hours to graduate.

Why Choose This Program?

• Relevance to Ghana's Development Needs: The program directly addresses Ghana's pressing social challenges, equipping graduates to contribute to national development.
• Experienced Faculty: Learn from dedicated and experienced faculty members who are experts in communication for social change.
• Practical Focus: The curriculum emphasizes hands-on learning through internships, field projects, and real-world case studies.
• Global Perspectives: Explore communication issues and best practices from a global perspective, preparing you for a diverse career landscape.
• Strong Alumni Network: Connect with a network of successful alumni working in various fields related to social change communication.