Bachelor of Marketing and Information Technology (Top up)

Bachelor of Marketing and Information Technology (Top Up) Overview at Ho Technical University

The Bachelor of Marketing and Information Technology (Top Up) program at Ho Technical University (HTU) is designed for students who have already completed a relevant Diploma in Marketing or Information Technology. This top-up degree allows you to build upon your existing knowledge and skills, equipping you with a comprehensive understanding of both marketing principles and information technology applications. The program is delivered by experienced faculty who are experts in their respective fields, providing you with a high-quality education that is both theoretical and practical.

Curriculum Highlights

• Core Marketing Modules: Develop a strong foundation in marketing concepts, consumer behavior, market research, strategic marketing planning, and digital marketing.
• Information Technology Modules: Gain expertise in areas such as database management, web development, software engineering, cybersecurity, and data analytics.
• Interdisciplinary Projects: Apply your marketing and IT knowledge to real-world projects, collaborating with peers and industry partners.
• Industry-Relevant Skills: Hone essential skills in communication, problem-solving, critical thinking, and teamwork, highly sought after by employers.

Learning Outcomes

Upon successful completion of the Bachelor of Marketing and Information Technology (Top Up) program, graduates will be able to:

• Apply marketing principles and strategies to develop effective marketing campaigns.
• Utilize information technology tools and techniques to solve business problems.
• Analyze market trends and consumer behavior to identify opportunities.
• Communicate effectively with stakeholders and collaborate in team environments.
• Adapt to the evolving technological landscape and embrace innovation.

Program Duration & Structure

The Bachelor of Marketing and Information Technology (Top Up) program is designed to be completed within 1 academic year (2 semesters) of full-time study. The program structure consists of core marketing and information technology modules, as well as elective courses that allow you to specialize in areas of interest.

Why Choose This Program?

• Career Advancement: Enhance your career prospects and qualify for senior-level positions in marketing and IT.
• Industry-Focused Curriculum: Gain practical skills and knowledge that are highly relevant to current industry demands.
• Experienced Faculty: Learn from experienced professionals who are passionate about teaching and mentoring.
• Strong Alumni Network: Connect with a network of successful graduates who can provide support and guidance.
• Affordable Tuition: Access a high-quality education at a competitive price.