Bachelor of Arts in Public Relations with Marketing

Bachelor of Arts in Public Relations with Marketing Overview at University of Media Arts and Communication (Formerly GIJ)

The Bachelor of Arts in Public Relations with Marketing program at the University of Media Arts and Communication (Formerly GIJ) is designed to equip students with the essential skills and knowledge to thrive in the dynamic world of communications. This multidisciplinary program seamlessly blends the principles of public relations, marketing, and communication, preparing graduates for a wide range of exciting career opportunities.

Curriculum Highlights

• Public Relations Principles and Practices: Gain a deep understanding of the core concepts of public relations, including media relations, crisis communication, reputation management, and stakeholder engagement.
• Marketing Fundamentals: Master the essential elements of marketing, such as market research, consumer behavior, brand management, advertising, and digital marketing.
• Communication Skills Development: Hone your written, oral, and visual communication skills through practical exercises, group projects, and presentations.
• Digital Media and Social Media Marketing: Explore the latest trends in digital media and social media, learning how to create engaging content and build online communities.
• Content Creation and Storytelling: Develop your ability to craft compelling narratives and create impactful content for various platforms, including websites, blogs, and social media.

Learning Outcomes

Upon successful completion of this program, graduates will be able to:

• Apply the principles of public relations and marketing to develop effective communication strategies.
• Build and maintain positive relationships with stakeholders, including media, customers, and the general public.
• Conduct research, analyze data, and make informed marketing decisions.
• Create engaging and persuasive content for various media channels.
• Adapt to the ever-evolving landscape of digital media and social media.

Program Duration & Structure

The Bachelor of Arts in Public Relations with Marketing program is a full-time, four-year program leading to a Bachelor of Arts degree. The program is structured into eight semesters, with each semester comprising a set of core and elective courses.

Why Choose This Program?

• Industry-Relevant Curriculum: Our program is designed in collaboration with industry professionals to ensure that graduates possess the most up-to-date skills and knowledge.
• Experienced Faculty: Learn from seasoned academics and industry experts who are passionate about sharing their knowledge and experience.
• Practical Experience: Gain hands-on experience through internships, case studies, and real-world projects.
• Strong Alumni Network: Connect with a network of successful alumni working in various fields of communication and marketing.
• Career Support Services: Access career guidance, resume writing workshops, and job placement assistance to help you launch your career.