Bachelor of Arts in Communication Studies (Public Relations)

Bachelor of Arts in Communication Studies (Public Relations) Overview at University of Media Arts and Communication (Formerly GIJ)

The Bachelor of Arts in Communication Studies (Public Relations) program at the University of Media Arts and Communication (Formerly GIJ) is designed to equip students with the essential knowledge, skills, and practical experience needed to thrive in the dynamic world of public relations. Our program emphasizes a comprehensive understanding of communication theory, principles, and best practices, coupled with hands-on experience in media relations, crisis communication, strategic planning, and digital communication.

Curriculum Highlights

• Media Writing and Reporting: Master the art of crafting compelling narratives for various media platforms.
• Public Relations Principles and Practices: Develop a strong foundation in the core concepts of public relations, including media relations, stakeholder engagement, and reputation management.
• Strategic Communication Planning: Learn how to develop and execute effective communication strategies for organizations and campaigns.
• Digital Communication: Gain expertise in using digital tools and platforms to engage audiences and manage online reputation.
• Crisis Communication: Acquire the skills to effectively manage and mitigate communication crises.
• Internship Opportunities: Gain valuable practical experience through internships with leading public relations agencies, organizations, and media outlets.

Learning Outcomes

Upon successful completion of this program, graduates will be able to:

• Apply theoretical knowledge of communication to real-world public relations scenarios.
• Develop and execute effective communication strategies for diverse audiences and purposes.
• Craft compelling written and oral communication materials for various media platforms.
• Build and maintain positive relationships with media professionals and stakeholders.
• Manage communication crises effectively and ethically.
• Demonstrate critical thinking, problem-solving, and decision-making skills in a dynamic communication environment.

Program Duration & Structure

The Bachelor of Arts in Communication Studies (Public Relations) program is a full-time, four-year program.

The program is structured into semesters, with each semester comprising a set of core and elective courses.

Why Choose This Program?

• Renowned Faculty: Learn from experienced and passionate faculty members who are experts in their fields.
• Industry Connections: Benefit from strong connections with leading public relations agencies, organizations, and media outlets, providing ample internship and career opportunities.
• Practical Experience: Gain hands-on experience through real-world projects, simulations, and internships.
• State-of-the-Art Facilities: Utilize modern facilities, including media labs, studios, and research centers, to enhance your learning experience.
• Global Perspective: Develop a global understanding of communication and public relations through exposure to diverse perspectives and international case studies.