BA. Publishing Studies

BA. Publishing Studies Overview at Kwame Nkrumah University of Science and Technology

Located in Kumasi, Ghana, Kwame Nkrumah University of Science and Technology (KNUST) offers a comprehensive Bachelor of Arts in Publishing Studies through the College of Art and Built Environment. This program equips students with the knowledge and skills necessary to succeed in the publishing industry, which includes book publishing, digital publishing, and multimedia content creation. Students will gain a broad understanding of the publishing process, from manuscript evaluation to marketing and distribution.

Curriculum Highlights

• Introduction to Publishing: Students will explore the history and development of the publishing industry, including the roles and responsibilities of various stakeholders.
• Book Design and Layout: This course focuses on the technical and aesthetic aspects of book design, including typography, layout, and cover design.
• Publishing Law and Ethics: Students will study the legal and ethical considerations in publishing, including copyright law, plagiarism, and freedom of expression.
• Digital Publishing: This course covers the various aspects of digital publishing, including e-books, web publishing, and multimedia content.
• Marketing and Distribution: Students will learn how to effectively market and distribute publishing products, both domestically and internationally.

Learning Outcomes

• Students will develop a deep understanding of the publishing industry and the roles and responsibilities of various stakeholders.
• They will be able to apply this knowledge to the design, production, and marketing of publishing products.
• Students will also develop critical thinking and problem-solving skills, as well as effective communication skills, both written and oral.
• They will gain practical experience through internships and other hands-on learning opportunities.

Program Duration & Structure

The BA Publishing Studies program is a four-year degree program. The curriculum is designed to provide a comprehensive education in publishing studies, with a mix of theoretical and practical courses. Students will take core courses in publishing, as well as electives in related fields such as journalism, media studies, and business management. The program also includes a practical component, where students will work on real-world publishing projects and internships.

Why Choose This Program?

• Comprehensive Curriculum: The program offers a well-rounded curriculum that covers all aspects of the publishing industry.
• Practical Experience: Students will gain practical experience through internships and real-world projects.
• Industry Connections: The program has strong connections with the publishing industry, providing students with networking opportunities and potential job placements.
• Expert Faculty: The faculty members are experienced professionals with extensive knowledge in the field of publishing.
• Location: KNUST is located in Kumasi, a vibrant and culturally rich city that offers a dynamic environment for learning and personal growth.