BA. Media and Communication Studies

BA. Media and Communication Studies Overview at Kwame Nkrumah University of Science and Technology

The BA in Media and Communication Studies at Kwame Nkrumah University of Science and Technology (KNUST) is designed to equip students with a deep understanding of the media landscape, communication theories, and the practical skills needed to succeed in today's media environment. This program is offered by the College of Humanities and Social Sciences and is tailored for those interested in a career in journalism, public relations, digital media, and more. With a minimum cut-off point of 10, the program is rigorous and requires a high level of commitment to academic excellence.

Curriculum Highlights

The BA in Media and Communication Studies curriculum is comprehensive and includes a range of courses that cover both theoretical and practical aspects of media and communication. Students will study a variety of subjects including:

• Introduction to Media Studies
• Communication Theory
• Journalism and Mass Communication
• Public Relations
• Media Law and Ethics
• Media Production and Technology
• Advertising and Marketing Communication

Additionally, the program includes elective courses that allow students to specialize in areas of personal interest or career focus.

Learning Outcomes

Upon completion of the BA in Media and Communication Studies, graduates will be able to:

• Understand and apply key theories and concepts in media and communication studies
• Develop critical thinking and analytical skills to evaluate media content and communication strategies
• Create and produce media content across various platforms including print, broadcast, and digital media
• Conduct research and data analysis to inform media and communication strategies
• Understand the ethical and legal considerations in media and communication
• Apply communication skills in professional settings, including writing, speaking, and interpersonal communication

Program Duration & Structure

The BA in Media and Communication Studies is a four-year program. The structure is designed to provide a solid foundation in the first two years, with elective courses and specialized training in the final two years. Students will also complete a capstone project or thesis in their final year, which serves as a culmination of their learning and a demonstration of their ability to apply their skills in a real-world context.

Why Choose This Program?

Choosing the BA in Media and Communication Studies at KNUST offers numerous advantages:

• Expert faculty with industry experience who provide mentorship and guidance
• State-of-the-art facilities and resources to support learning and research
• Opportunities for internships and practical experience with leading media organizations
• A strong alumni network that provides connections and support for career advancement
• The prestige of earning a degree from one of Ghana's leading universities, known for its academic excellence and innovation