BA Journalism & Mass Communication

BA Journalism & Mass Communication Overview at Academic City University College

The Bachelor of Arts in Journalism and Mass Communication program at Academic City University College is designed to equip students with the knowledge, skills, and competencies required to succeed in the dynamic fields of journalism, broadcasting, public relations, and advertising. This program, offered by the School of Communication Arts, provides a comprehensive education in the principles and practices of mass communication, with a focus on practical skills development.

Curriculum Highlights

The curriculum for the BA Journalism & Mass Communication program is diverse and comprehensive, covering a wide range of topics including:

• Journalism and broadcasting techniques
• Public relations and corporate communication
• Advertising and marketing communication
• Media studies and criticism
• Digital media and online journalism
• Research methods in communication

Learning Outcomes

Upon completing the BA Journalism & Mass Communication program, students will be able to:

• Demonstrate a thorough understanding of the principles and practices of journalism and mass communication
• Apply critical thinking and analytical skills to evaluate media content and issues
• Design and produce effective communication materials for various media platforms
• Conduct research in communication studies and apply findings to real-world problems
• Work effectively in teams and demonstrate strong interpersonal communication skills

Program Duration & Structure

The BA Journalism & Mass Communication program at Academic City University College is a four-year degree program, with a minimum of 36 cut-off points. The program is structured to provide a balanced education in journalism and mass communication, with a combination of theoretical and practical courses.

The program consists of:

• Core courses in journalism, broadcasting, public relations, and advertising
• Elective courses in specialized areas such as digital media, sports journalism, and crisis communication
• Practical projects and internships to gain hands-on experience

Why Choose This Program?

The BA Journalism & Mass Communication program at Academic City University College offers several advantages, including:

• State-of-the-art facilities and equipment for practical training
• Experienced faculty with industry expertise
• Strong industry connections and internship opportunities
• Focus on practical skills development and project-based learning
• Opportunities for specialization in areas such as digital media and sports journalism

Graduates of this program will be well-prepared to succeed in a variety of careers in journalism, broadcasting, public relations, and advertising, both locally and internationally.

Career Opportunities in Ghana

Graduates of the BA Journalism & Mass Communication program can pursue a range of careers in Ghana, including:

• Journalist or reporter for newspapers, radio, or television stations
• Public relations specialist for government agencies, NGOs, or private companies
• Advertising and marketing communications specialist
• Broadcasting and production specialist for radio or television stations
• Social media manager for businesses or organizations

International Career Paths

Graduates of the BA Journalism & Mass Communication program can also pursue careers internationally, including:

• Journalist or correspondent for international news organizations
• Public relations specialist for multinational corporations
• Advertising and marketing communications specialist for global brands
• Digital media specialist for online news outlets or social media companies
• Communication consultant for international organizations or NGOs

Opportunities for Further Study

Graduates of the BA Journalism & Mass Communication program may also pursue advanced degrees or specializations, including:

• Master's degree in journalism, mass communication, or a related field
• Specialized certifications in areas such as digital media, public relations, or advertising
• Ph.D. in communication studies or a related field for those interested in academia or research