BA Communication Studies

BA Communication Studies Overview at University of Professional Studies

The Bachelor of Arts in Communication Studies at University of Professional Studies is designed to equip students with a comprehensive understanding of communication theories and practices. This program is offered by the Faculty of Information Technology & Communication Studies and is ideal for those interested in pursuing careers in media, public relations, journalism, and corporate communication. The curriculum is tailored to provide a blend of theoretical knowledge and practical skills, preparing students for the dynamic and evolving world of communication.

Curriculum Highlights

• Communication Theories: Students will explore foundational theories in communication, including interpersonal, organizational, and mass communication.
• Media Studies: Courses cover media analysis, media ethics, and the impact of media on society.
• Public Relations and Advertising: Students learn the principles and practices of public relations and advertising, including campaign development and media relations.
• Journalism and Media Production: Hands-on experience in journalism, digital media, and broadcasting is a key component of the program.
• Research Methods: Students are trained in qualitative and quantitative research methods relevant to the field of communication.

Learning Outcomes

Upon completion of the BA Communication Studies program, students will be able to:

• Understand and apply core communication theories to real-world scenarios.
• Effectively analyze and critique media content from ethical and societal perspectives.
• Develop and execute public relations and advertising campaigns.
• Utilize research methods to gather and analyze data for communication strategies.
• Communicate effectively in both written and oral formats.

Program Duration & Structure

The BA Communication Studies program is a 4-year undergraduate degree program. The structure of the program includes:

• Core courses in communication theories, media studies, and research methods.
• Specialized courses in public relations, advertising, journalism, and media production.
• Practical experience through internships and hands-on projects.
• Capstone projects or thesis in the final year, allowing students to apply their knowledge to a real-world problem or research question.

Why Choose This Program?

Choosing the BA Communication Studies program at University of Professional Studies offers several compelling reasons:

• Expert Faculty: Our faculty members are experienced professionals with a wealth of industry knowledge and academic expertise.
• Practical Experience: Students gain practical skills through internships, projects, and real-world applications.
• State-of-the-Art Facilities: Access to modern facilities and equipment for media production and research.
• Networking Opportunities: The program provides opportunities to connect with industry professionals and alumni.
• Flexible Learning: A variety of elective courses allow students to tailor their education to their specific interests and career goals.