BA. Communication Design (Graphic Design)

BA. Communication Design (Graphic Design) Overview at Kwame Nkrumah University of Science and Technology

The Bachelor of Arts in Communication Design (Graphic Design) program at Kwame Nkrumah University of Science and Technology (KNUST) is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of graphic design. This program is hosted within the esteemed College of Art and Built Environment, offering a robust foundation in the principles and practices of visual communication.

Curriculum Highlights

• Visual Design Fundamentals: Students will learn about color theory, typography, and layout principles, essential for effective visual communication.
• Graphic Design Software: Mastery of industry-standard software such as Adobe Photoshop, Illustrator, and InDesign is a core component of the curriculum.
• Visual Communication: Courses focus on how to convey messages through visual elements, including branding, advertising, and editorial design.
• Interactive Media: Students will explore the creation of digital and interactive media, including web design and motion graphics.
• Internship Opportunities: Practical experience through internships with local and international design firms, providing real-world exposure and networking opportunities.

Learning Outcomes

Upon completion of the BA in Communication Design (Graphic Design) program, students will be able to:

• Apply design principles to create effective visual communications.
• Use industry-standard software to produce high-quality graphic designs.
• Develop and manage a professional portfolio of design work.
• Understand the cultural and historical context of design and its impact on society.
• Collaborate effectively in team settings, including interdisciplinary projects.

Program Duration & Structure

The program is structured over four years, with each year building on the previous one to develop a comprehensive understanding of graphic design. The curriculum is divided into core courses, elective courses, and practical experience components, ensuring a well-rounded educational experience. Students are required to maintain a minimum cut-off point of 13 to be eligible for admission into the program.

Why Choose This Program?

Choosing the BA in Communication Design (Graphic Design) at KNUST offers several advantages:

• Expert Faculty: Learn from experienced professionals who are active in the design industry, bringing real-world insights and practical knowledge into the classroom.
• State-of-the-Art Facilities: Access to modern facilities and equipment, including digital labs and design studios, ensures that students are prepared for the technological demands of the field.
• Industry Connections: Strong ties with industry partners provide students with networking opportunities and potential job placements upon graduation.
• Comprehensive Curriculum: A balanced curriculum that combines theoretical knowledge with practical skills, preparing students for a variety of career paths.
• Cultural Diversity: Engage with a diverse student body and faculty, fostering a dynamic learning environment that enhances creativity and innovation.