BA Advertising & Public Relations

BA Advertising & Public Relations Overview at Academic City University College

The BA Advertising & Public Relations program at Academic City University College's School of Communication Arts is designed to equip students with the knowledge, skills, and competencies required to succeed in the dynamic fields of advertising and public relations. This degree program combines theoretical foundations with practical training, ensuring that graduates are well-prepared to meet the demands of the industry.

Curriculum Highlights

The curriculum of the BA Advertising & Public Relations program is comprehensive and covers a wide range of subjects, including:

• Advertising and Marketing Communications
• Public Relations and Corporate Communications
• Media Studies and Analysis
• Brand Management and Branding
• Digital Advertising and Social Media Marketing
• Research Methods in Advertising and PR
• Crisis Communications and Reputation Management

Learning Outcomes

Upon completing the BA Advertising & Public Relations program, students will be able to:

• Develop and implement effective advertising and public relations strategies
• Conduct research and analyze data to inform communication decisions
• Create compelling content for various media platforms
• Manage and maintain a brand's reputation and image
• Work effectively in teams and communicate with diverse stakeholders

Program Duration & Structure

The BA Advertising & Public Relations program at Academic City University College is a four-year degree program, with a minimum of 36 cut-off points. The program is structured to provide students with a solid foundation in the first two years, followed by specialized courses in the third and fourth years.

The program consists of:

• Core courses: 60 credits
• Elective courses: 30 credits
• Project and internship: 12 credits

Why Choose This Program?

The BA Advertising & Public Relations program at Academic City University College offers:

• State-of-the-art facilities and equipment for practical training
• Experienced faculty with industry expertise
• Opportunities for internships and industry partnerships
• A curriculum that is responsive to industry needs and trends
• A vibrant campus community with diverse student organizations