B.A Strategic Communication (Public Relations and Advertising)

B.A Strategic Communication (Public Relations and Advertising) Overview at University of Education, Winneba

The B.A Strategic Communication (Public Relations and Advertising) program at the University of Education, Winneba is designed to equip students with the skills and knowledge necessary to excel in the rapidly evolving field of strategic communication. This program is offered by the School of Communication and Media Studies and is tailored to meet the demands of the modern media landscape, preparing students for diverse career opportunities in public relations and advertising.

Curriculum Highlights

• Foundations of Strategic Communication: This course introduces students to the principles of strategic communication and the role of communication in public relations and advertising.
• Media Analysis and Research: Students will learn how to analyze media trends, conduct research, and use data to inform strategic communication decisions.
• Public Relations Management: This course covers the management of public relations campaigns, crisis communication, and media relations.
• Advertising Principles and Practices: Students will study the principles of advertising, creative development, and media planning and buying.
• Strategic Communication Campaigns: This capstone course allows students to apply their knowledge by creating and executing a comprehensive strategic communication campaign.

Learning Outcomes

Upon completion of the B.A Strategic Communication (Public Relations and Advertising) program, students will be able to:

• Develop and execute strategic communication plans and campaigns.
• Analyze and interpret media trends and data to make informed decisions.
• Manage public relations and advertising campaigns effectively.
• Communicate effectively through various media platforms, including digital and traditional media.
• Understand and apply ethical practices in public relations and advertising.

Program Duration & Structure

The B.A Strategic Communication (Public Relations and Advertising) program is a four-year degree program, structured to provide a comprehensive education in strategic communication. The curriculum includes a mix of theoretical and practical courses, with a strong emphasis on real-world application and hands-on experience. Students will engage in internships, projects, and case studies that simulate real-world scenarios, preparing them for the professional world.

Why Choose This Program?

Choosing the B.A Strategic Communication (Public Relations and Advertising) program at the University of Education, Winneba offers numerous benefits:

• Expert Faculty: Our faculty consists of experienced professionals who bring real-world expertise into the classroom.
• Hands-On Experience: The program emphasizes practical learning, with internships and projects that provide valuable hands-on experience.
• Industry Connections: Students benefit from the university's strong connections with industry partners, leading to networking opportunities and potential job placements.
• Comprehensive Curriculum: The curriculum is designed to provide a well-rounded education, covering both the theoretical foundations and practical applications of strategic communication.