B. A (Communication Studies)

B. A (Communication Studies) Overview at University of Cape Coast

Embark on a journey to become a master of communication and media within the vibrant academic environment of the University of Cape Coast (UCC). The Bachelor of Arts in Communication Studies program, housed within the College of Humanities and Legal Studies, is designed to equip students with the skills necessary to navigate the dynamic worlds of media, public relations, and corporate communication.

Curriculum Highlights

• Introduction to Communication Studies: Explore the foundational aspects of communication, including theories, models, and the role of communication in society.
• Media Studies: Dive into the world of media, examining the role of various media platforms in shaping public opinion and societal norms.
• Public Relations: Learn the art and science of managing relationships between organizations and the public, including crisis management and strategic communication planning.
• Advertising and Marketing Communications: Discover the principles of advertising and marketing, including consumer behavior and market research.
• Journalism and Media Production: Gain hands-on experience in journalism and media production, from writing and editing to video production and podcasting.

Learning Outcomes

Upon completion of the B.A (Communication Studies) program, graduates will be able to:

• Analyze and evaluate communication strategies and their impact on various audiences.
• Develop and implement effective communication campaigns for different sectors, including business, government, and non-profit organizations.
• Utilize digital tools and technologies to enhance communication efforts.
• Understand and apply ethical principles in communication and media practices.
• Conduct research and critically evaluate information to inform communication strategies.

Program Duration & Structure

The Bachelor of Arts in Communication Studies is a four-year program, divided into eight semesters. Students will engage in a combination of theoretical and practical coursework, including internships and capstone projects. The program is structured to provide a comprehensive education in communication and media studies, with a focus on developing critical thinking, communication, and problem-solving skills.

Why Choose This Program?

The B.A (Communication Studies) program at the University of Cape Coast offers numerous benefits for aspiring communication professionals:

• Dynamic Curriculum: The curriculum is designed to be relevant and engaging, incorporating the latest trends in communication and media studies.
• Expert Faculty: Learn from experienced faculty members who are experts in their fields and dedicated to student success.
• Practical Experience: Gain practical experience through internships and real-world projects, giving you an edge in the job market.
• Networking Opportunities: Build a network of professional contacts through university events, guest lectures, and career fairs.
• Global Perspective: Develop a global perspective on communication and media through international case studies and comparative analysis.